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INSIGHTS

Does Radio Work?

Insights

Radio gives you the ability to talk to a whole lot of people who might never have seen your product or might not have thought of your business. Radio is about creating a desire, and encourage action for things that you don’t necessarily think about buying. It could be a new sofa, it could be a new fridge, or it could be a new gym membership.

And the beauty, which I love about radio, is that people have been talking about what is happening with other forms of media. They talk about the downward spiral due to technology; whereas, radio has actually grown. Even with all the other competition in the medium, whether it be iHeartRadio, whether it be Spotify, radio is actually growing its audience.

And it’s predicted to grow for the next five years. So, you should be very confident, when you’re investing money in radio. You got a guaranteed audience you’re getting to.

It’s a very good product. I know what exceptional results it delivers for clients who have a good product and a good message to the market. So, if you want a whole lot of new consumers to your business, I’d highly recommend using it as a medium.

01. National Coverage

In today’s market, you can buy locally or you can buy full markets. If you’ve got a business that’s got four locations, you’re going to buy South Island-wide or North Island-wide, and if you want more you can even buy New Zealand-wide. From this, I’ve got clients in Auckland, Dunedin, Christchurch, and New Zealand-wide.

02. Highly Targeted

I’ve worked with businesses that have had 10% of the New Zealand market and now have 40% of the New Zealand market. I’ve worked with local companies who have been very small and they’ve quadrupled in size. All through the use of highly targeted clear messaging through radio.

03. High Reach

The big advantage with radio is it gets to a whole lot of people, and gets to a whole lot of people that are not looking for you. When they’re driving round in their cars, or when they’re in the workplace.

04. Key Demographics

In radio, the most talked about demographic is the 25-54 year olds, which Mediaworks has a 70% market share.

Key Stats -

Why Radio Works.

OUR STORY

A Showcase Of Us.

I started with radio in NZ in 1990 and am now the premier agent in radio advertising in New Zealand. I’ve taken local companies to national companies all over New Zealand, and sold over $30 million dollars in ad revenue.

I’ve been in radio now for 19 years, contracting to Mediaworks and I’ve been in the number one positionin New Zealand for quite a few years now. We’ve turned over about $35,000,000, which is right up there in industry standards as one of the highest in New Zealand, if not the highest.

But, it’s not about the $35,000,000. It’s not about being number one. What I hope comes out of that, is we are looking after our clients. We want to ensure that we’re delivering results for their investment, and a good return on their investment – which I genuinely believe, myself and my team can do, and radio can as well. So, anyone that would like to meet with me, or have an appointment, it would certainly be great to have coffee; it would be a worthwhile 15 minutes to half an hour spent with me, talking about their business and marketing, and how they’re going overall with their sales.

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Testimonials

Find Out How Others Have Enjoyed Working With Us To Build Their Radio Advertising.

I first met Murray Hale in 2007 after taking up a role as Centre Manager of Dress-Smart Hornby. Since then I have worked with Murray in a number property roles at JLL as Centre Manager for Eastgate Shopping Centre and CBRE as Associate Director of Property Management. The first thing you notice about Murray is he really wants to help you do better with the marketing of the business. Personally, even now that I’m managing a shopping Centre in Queenstown, I know Murray has helped with introductions and is there to help if needed.

With Murray it not just about selling you something or getting you to sign a contract, it is really about a relationship. Murray wants know you, your business and how he can help drive success for not only the business but yourself. Murray has been the designer behind some of the most successful promotions I have run and continue to run at different shopping centres. Murray cares about the outcome of every promotion, event or activity that he is part of and if it doesn’t deliver, Murray is there back helping sort it or to adjust it for next time.

As mentioned Murray is about a relationship and the long term partnership. Murray has become and still is one of our best family friends whom with we have shared some of the most important events in our joint family lives. None more so than the birth of Murray’s first grandson Harry, an event that I will remember for a long time.

Since 2007 I have recommended Hale Advertising to a number of Tenants, Business Owners and Property Owners to help improve their business performances. Even in Queenstown I continue to recommend Murray and Hale Advertising.

Regards

Mike Smith

Property Manager & Business Owner

We have had the pleasure of working with Jason from The Hub Hornby for 17 years now; and we have had a great time doing so. Jason was kind enough to give us the following testimonial, and we look forward to working with him & his team for years to come!

Murray Hale has been looking after The Hub’s radio marketing needs for the last seventeen years. During this time Murray has constantly strived to provide added value to us, never taking our business for granted or becoming complacent in his service. Last minute promotions, activations and changes are always handled with a smile and his “not a problem” attitude. In a busy fragmented market Murray offers a great choice in media products that reach our target market often backed up with high reach social media exposure to generate the foot traffic that we rely on.

We would have no hesitation in recommending Hale Advertising to any company that wanted to deal with a honest, reliable and creative solutions driven team.

Jason Marsden
Centre Manager

The Hub Hornby

RADIO

We focus on building relationships with business owners, to achieve a common goal

Get your brand out to highly targeted audiences locally or nationwide with a variety of packages available to get your message heard. We work with our clients and ensure we tailor advertising solutions that best meet their requirements; and most importantly, we focus on results and ensuring that we are helping business owners reach their goals in an effective way. Radio can be a difficult medium to market your business on – so choose the best with Hale Advertising. We have a proven track record in the industry and are commonly known as the #1 agents in Radio. We know what we are doing, and we want to take your business to the next level.

MURRAY HALE

#1 Radio Consultant in NZ, with over $30 Million in Ad Revenue

Profile

Get your message on radio with confidence when you do it through Hale Advertising. With over 30 years experience in business, and 19 years in radio, we know this industry and how to cut through the noise; and I am now considered the #1 agent in radio with over $30 million in ad revenue. I am lucky to have a great team backing me, and great brands to work with.

My background is ten years in banking, working through to the branch accountant level. I left there and joined Lion Nathan and I spent seven years retailing in liquor. The Marlborough store I was running was in the top five out of 85 stores, in New Zealand for profit per square foot – it was an outstanding store. I left there to work for BOC Gases, which formerly was New Zealand Industrial Gases, which was gas and welding supplies, which I knew nothing about; and I managed the branch there.

I left Marlborough to go to Papua New Guinea for three and a half years, where I was the commercial marketing manager for BOC Gases in Papua New Guinea and I got promoted out of there to Victoria, Melbourne.

I was a state manager for Victoria and Tasmania, for a new safety products division they started up, and then it was time to come home to New Zealand – and I got into radio really by a bit of luck, through a friend of mine. I started in radio, and I was probably really, to be honest, only going to only stay for about a year or two. And 19 years later, I’m still here, contracted to Mediaworks, and it’s still going well.

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CONTACT

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Having problems with advertising but don’t know why? Get in touch with the best here at Hale Advertising, and see what we can do to take your business to the next level.

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Hale Advertising

Advertising Specialists

#1 Radio Advertising Results in NZ

Reach Exactly Who You Want

Contracted To Mediaworks