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- ‘’When times are good you should advertise. When times are bad you must advertise’’ – Unknown
- ‘’I was asked what I thought about the recession. I thought about it and decided not to take part” – Wal-Mart founder Sam Walton, on the US giant’s 40 per cent sales increase during the 1990s economic downturn
- ”Recession is opportunity in wolf’s clothing” – Robin Sharma
